Guaranteeing High Prices by Guaranteeing the Lowest Price
نویسنده
چکیده
Many businesses in a wide variety of fields have instituted low price guarantees as a competitive tactic. A low price guarantee is a promise by a business to match the prices of its competitors. This Note explores the competitive effect of low price guarantees and determines that their effect is ambiguous. The author then argues that even if the low price guarantees are anti-competitive, the antitrust laws do not prohibit their use. Finally, it discusses possible legislative solutions to the potential problems caused by low price guarantees.
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